Research and Planning - 11
The research and planning is partially incomplete, but much
of the work that is complete is detailed and focussed. There is excellent work
into similar products, showing a real understanding of the task. However there
is no attempt to look into potential target audiences. The organisation of
actors, locations etc is also lacking, but there is a proficient storyboard.
Overall there is a good level of care and presentation of the work that is
there, but this blog is let down by the lack of audience research and
organisation of the shoot.
Main Task – 38
There is evidence of a reasonably proficient ability to
produce material appropriate for the target audience and task. The titles
follow conventions, but the editing shows limited only skill in the ability to
build up meaningful sequences that convey meaning to the audience. There is a
reasonably wide variety if shots and framing. Some shots don’t work, including
the shot of a phone that has a reflection across it. At times it looks too much
like a trailer as the narrative is not entirely clear. There is limited content
and it’s questionable whether the ‘dream’ works. However the camera work is
controlled and the sound is well devised, building up tension across the piece.
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