Who would be the audience for your media product ?
Our target audience for the media product would be teenagers through to young adults. This is because we are using little features of violence throughout the media product which is not suitable for younger people. However because the girl who is being taken away from her beloved home is a teenager we think that the target audience is more suitable for the teenagers of this generation . However we also think that the product is aimed for younger adults as they will still want to watch films that bring adrenalin to the viewers and get them pulsating thinking about what will happen next.We also came to the conclusion within our group that we should pick a thriller genre as we thought that it would reach out to a wider audience and this would attract more viewers to the opening of our film. By picking a thriller we have targeted an audience that can range from teenagers to adults as they will all want a film that builds up the tension and gives them that feeling that makes them sit on the edge of their seat.
To find information on what target audience we should look at we done some research within the group to see what typical age categories are for a thriller. This was a good choice because now we knew why this was the age category that it was, we knew that it was because it involved violence within the film and sometimes the violence can be of extreme measures in the film. Within the film opening we showed areas of violence through texting and verbal violence to one another and then physical violence when the kidnapper comes and takes the girl.
We used the time that we had in order to carry out this research
How did you attract/address your audience ?
We attracted our audience by using certain conventions from the thriller genre. We used a black and white scheme to open up with in our film opening. This gave off the effect that it does have the horror thriller vibe as this follows the conventions slightly. We used a young cast f two characters within the film, this suggests that we are reaching out to the younger people to watch this film. This is also targeting the audience that like bit of horror throughout the film, by doing this we used a young girl to get taken away from her home and young girls follow the conventions of the horror genre as they are usually he horror itself.We have compare our film to demographics shown on a website called YouGov, this website gives you a profiler which allows you to see statistics about a certain film that is similar to your own. In this instance we used Taken as our example and this brought up different statistics saying that people between he age of 25-39 as the main target audience however i have to disagree with what this says as i think that people who are much younger around the age 15/16 would watch this as it is more popular in the younger generations.
As you can see this site also shows the region that people are from around the country and the demographics show that Taken is mostly watched in the midlands of the country.
We used conventions from the Taken film such as the fact that a young girl is taken away room her family and home where she is staying, and then it is a person who is male who is very close with the girl either in a relationship as a friend or lover or is even part of her family.
This is also a
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